social media platforms for business

Social media has become one of the most popular ways to promote your business, but it can also be one of the hardest to navigate. Which platforms should you use? How often should you post? Where are your target audience members hanging out online? What are the facts of this social media marketing? This article will help answer all of these questions and more, with ideas about using the best social media platforms for marketing that are guaranteed to work in today’s digital world.


First, Facebook was a place to stay in touch with friends and family. Now it’s primarily used as a platform to promote businesses, brands, and products. With over 1 billion users worldwide, it’s a great network where a shy person can apply these ways to promote their business. It also has some of the most effective advertising tools available, allowing you to reach more customers in less time than other social media platforms.

No matter what type of product or service you offer, chances are there is someone on Facebook who would like to hear about it. This is true regardless of whether your product is overtly social or simply an essential part of daily life, such as clothing or banking services. Facebook now known as Meta can help you get out all those marketing messages that have been sitting around for years collecting dust!


When done correctly, Twitter can be an invaluable tool to promote your business. Research has shown that approximately 30% of consumers report they would follow a brand on Twitter, but just 7% follow brands on Facebook. Start tweeting out content about your industry and keep it relevant to your business. When you can master using hashtags effectively and build up a large following, your tweets will start showing up in users’ feeds more often. This increased visibility will help boost your company’s profile and increase customer engagement! With over 330 million active monthly users, Twitter is hard to beat. This social media platform is also easy to learn; anyone with a basic understanding of computers can use it.


Established in 2002, LinkedIn is a social media platform focused on business networking. It is one of the largest professional networks in existence with more than 500 million users (LinkedIn Facts). It was first conceived as a site where people could build and showcase their professional identity, discover inside connections to recommended job candidates, and search for open positions (McCarthy).

If you plan to market your business online, it’s important to make use of all possible avenues. In terms of platforms geared toward marketing and advertising, there are plenty to choose from – but if you want to expand upon your company reach and promote yourself in an authentic way that seems natural rather than forced or too sales-y, LinkedIn might be your best bet. For example, perhaps you can send out invitations for potential clients or customers to connect with you via LinkedIn directly; it’s much more subtle but has just as much potential reach as other platforms like Facebook or Twitter.

Other business-oriented social media platforms


With over a billion monthly users, Pinterest is a powerhouse of visual content sharing. Because it’s image-focused, Pinterest is an ideal place to share gorgeous images that market your brand—no text necessary. When posting on Pinterest, use visuals and headlines that entice viewers to click through and learn more about your products or services.

A great example of how to do it right is The Makeup Geek on Pinterest. Using vivid photography with concise callouts to what their customers can expect from them (like Get our latest looks delivered straight to your inbox! Join our mailing list here…), they are making sure they stay top of mind with a captive audience. If you have products you want to showcase, showcase them! Attractive photography is always a winner when it comes down to selling products online. And don’t forget: pictures speak louder than words!


While Facebook is used most by businesses and to sell products, Instagram is best used as a visual medium. The visual platform allows you to get creative with your pictures and easily tell a story or show your customers what’s important to you. Studies have shown that Instagram users respond better to pictures than words or text, making it an ideal platform for businesses looking to connect with consumers on a more personal level.

You can also use hashtags to increase engagement. Just keep in mind: Up until June 2017, posts could only be up to a minute long, so you may want to rewrite any captions to meet these restrictions. But don’t worry – Instagram just announced it was changing its policy again! Now videos can be up to 60 seconds long!


Although it’s second to Facebook in terms of size, YouTube is still one of the most popular social media platforms out there. This video-sharing site can be used for a variety of purposes, including marketing your business and sharing how-to videos with customers.
If you have a compelling product or service, don’t hesitate to make a few commercials or tutorials – even if they are just shot on your phone! It may seem intimidating at first, but anyone can learn to edit and create a professional-looking video using common tools like Camtasia (Mac), Movavi Video Editor (PC), ScreenFlow (Mac), or Screencastify (Web). Or you could also opt for a free option like iMovie.

Ultimately, there’s no perfect social media platform. While some work better than others, you can’t base your business entirely around any one site. Each network has a unique audience, whether it be niche-based or demographic-specific – the goal is to find where you fit in and how to reach people who will become customers.

To maximize your efforts on each site, pay attention to how users interact with your brand and take note of what resonates with them: high follower counts but few likes? That might mean you’re targeting too many people at once; low engagement stats could indicate an incorrect (or dead) link between your content and their interests.

Once you understand why certain posts did well, try out different strategies until you strike gold. Remember that when it comes to creating content specifically for these platforms, less is more! The more personal interaction there is between yourself and followers/subscribers, the closer they feel to being connected with your brand – which feeling leads directly into trust!

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